In the 19th Century the world was awash with travelling salesmen peddling a cure-all “for whatever ails you”. These “medicines” were at the best ineffective and at worst fatal.
Modern medicine is based on the principles of diagnosis and study combined with the experience of qualified doctors.
There are plenty of “snake oil” SEOs on the Internet, offering to sell you the magic formula for Search Engine success at a knock-down price, but let the buyer beware!
SEOs, proper SEOs, are website doctors. We appraise your site with a critical eye, identify the symptoms and use our experience to diagnose the problem. Then we treat it.
We get to care for some sites from the day they’re born, others we see only briefly as troubled-teens, but the process is the same. Diagnosis and testing are our watchwords.
So how can you tell the difference between “snake oil” SEO and the real thing? Well, just as you wouldn’t expect your doctor to have decided what treatment you need before they’ve even asked what your symptoms are, a good SEO won’t sell you their services until they are sure what you need.
Sometimes client expectations, especially when on a tight budget, can be far too high. It is the job of your SEO company to ensure you are fully aware of what is and isn’t possible within the scope of your industry and budget. Only when this consultation process has been completed, and both parties are happy, should you be ready to part with your money. Anything less, and you should look for another SEO.
So that’s that, the “magic formula” is a myth that is well and truly busted.
Don’t let your SEO sell you a universal cure-all, because there simply isn’t one.
