Mythbusting: The Internet is for Boys
Some interesting statistics on the UK Internet audience were released by Nielsen//NetRatings yesterday.
The dominant demographic of Internet users in the UK is now women between the ages of 18 and 34, they represent 18% of online Brits.
There are twice as many men over 50 online than boys under 18, and a quarter of the online population are 50+. Hurrah for the Silver Surfers.
So the next time someone tells you the Internet is for the boys, you can tell them it’s a myth and it’s been busted.
Source: http://www.nielsen-netratings.com/pr/pr_070516_UK.pdf
